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Sarah Bolton has more than 20 years of experience helping media companies maximize growth — spanning both B2B/advertising sales as well as consumer usage. Sarah held marketing leadership positions at CBS-owned digital properties CNET, GameSpot and Metacritic as well as Dwell Magazine before her assuming her role as the operational lead of Advertiser Perceptions consulting practice, helping executives at the world’s leading media companies use data-validated insights to drive business success. Sarah is a sought-after industry thought leader, with expertise spanning multiple fast-moving areas of digital media and marketing — brand, performance, programmatic, video, mobile, native, measurement/analytics and myriad ad technologies that underpin the media ecosystem.