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Michael Loyst is an experienced Senior Project Manager currently at Apply Digital, where the focus is on transforming digital possibilities for clients. Prior to this role, Michael held positions at Bounteous, including Senior Project Manager and Project Manager, where significant contributions were made to eCommerce strategies for leading consumer packaged goods clients. Michael also founded Loyst Digital, providing consulting services to optimize eCommerce and technology solutions. Previous experience includes IT & eCommerce Manager at Rapido Trains and Principal Consultant at Loyst Digital, advising various North American businesses on digital strategies and project management. Early career roles involved digital project management and team leadership in marketing and training at organizations including Bullseye Art & Marketing, Starbucks, and Canadian Tire Corporation. Michael holds a degree from the University of Toronto.