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Sherry Khomjani is a seasoned UI/UX Designer with extensive experience in enhancing user experiences across various platforms. Currently serving as a UI/UX Designer at Afound within H&M Group since January 2022, Sherry has successfully led the design of a responsive e-commerce website, significantly improving user retention and conversion rates. Prior to this role, Sherry contributed to diverse projects at EVRY as a UI/UX Designer and Inspire Designer, where a focus on user research and A/B testing drove successful redesigns of e-commerce sites. At Dexterity AB, Sherry managed the UX design strategy for client B2C websites, optimizing user flows and onboarding experiences. Sherry's foundational work at Blekinge Institute of Technology involved producing a short film on media addiction for a Bachelor thesis artifact. Sherry holds a Bachelor of Arts in Digital Media from Blekinge Institute of Technology and further education from Hyper Island.