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Juanita Romero serves as a Senior Enterprise Account Executive for Digital Media in Financial Services at Adobe, focusing on expanding business with top Fortune 500 clients since May 2021. Prior to this role, Juanita held positions at BBVA, beginning as a Sales International Fixed Income professional from March 2015 to May 2021, where responsibilities included managing relationships with over 40 institutional investors and trading fixed income securities in Latin America. Juanita's career began at Bloomberg, where relationship management in Latin American and European banks was a key focus from September 2006 to March 2015. Juanita holds a degree in International Studies with a concentration in Latin American and Caribbean Studies from Manhattan University.