ÂÜÀòÂÒÂ×

Alyssa Serge is a seasoned marketing professional with extensive experience in product marketing and event management. At Zwift since September 2019, Alyssa has progressed from Growth Marketing Manager to Associate Director of Global Product Marketing, where responsibilities include leading marketing strategies and initiatives. Prior to Zwift, Alyssa worked at TheWrap as the Marketing & Community Manager for Events, successfully developing marketing campaigns and forging strategic partnerships. Experience at IMG involved managing major events, such as the Escape from Alcatraz Triathlon and VANS US Open of Surfing, focusing on sponsorship fulfillment and participant engagement. Earlier roles included internships at FOX Sports Arizona, Allied Integrated Marketing, and Fox Broadcasting Company, providing foundational skills in marketing and event promotion. Alyssa holds a Bachelor of Science in Marketing from Arizona State University.