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Loredana Canepa is a seasoned professional with extensive experience in pricing and sales optimization across various industries. Currently serving as a Customer Success Manager and Engagement Manager at Zilliant since April 2021, Loredana leads the implementation of advanced pricing and sales management solutions. Prior to this, Loredana held roles at dunnhumby as a Pricing Consultant, managing large-scale software implementation projects, and worked as a Senior Pricing Consultant at Vendavo, focusing on customer-specific pricing practices. Loredana's career also includes significant contributions at Shell, where responsibilities spanned global pricing excellence, team leadership, and process improvements. Earlier positions included roles at Ashland and TECHNOLOGY Italiana, providing a solid foundation in customer service and sales support. Loredana holds a University Degree in Simultaneous & Consecutive Interpreting from Università degli Studi di Genova and an Erasmus scholarship from Université Bordeaux Montaigne.