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Vrushali Deshmukh is a seasoned finance professional with over a decade of experience in high-level financial reporting and compliance. Currently serving as Vice President at Zee Entertainment Enterprises Limited since July 2011, Vrushali leads accounting and finance operations for a company with a turnover exceeding Rs 7000 crore, incorporating Ind AS reporting and driving technological improvements for enhanced efficiency. Previously, as a Manager at HCC, Vrushali managed account consolidation, treasury operations, and participated in the IFRS implementation team. Early career experience includes a managerial role at K S Aiyar & Co, where Vrushali developed extensive expertise in statutory and tax audits across various sectors. Academic qualifications include a CA from ICAI, a Master's certificate in Business Finance, and IFRS certification.