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Roel Weets is an experienced professional in digital transformation, eCommerce, and marketing, currently serving as the Head of Online at ZEB since September 2022, overseeing multi-brand retail operations in Belgium, Luxembourg, and France. Previous roles include Digital Accelerator and Growth Manager at QBIZZ, Marketing & eCommerce Manager at Collect&Go, Strategy Consultant for Treetop Online, and eCommerce and Digital Transformation Manager at LolaLiza. Roel has also co-founded CubeTrade BV and Gemaco, and held leadership positions in operations and consulting at Nuon, Accenture, and Cimad Consultants. Roel holds degrees in Civil Engineering from Vrije Universiteit Brussel and Business Administration from Université libre de Bruxelles, along with a certification in Digital Transformation Leadership from Vlerick Business School.