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Joey Nichols is a seasoned professional with extensive experience in leadership and business development across multiple sectors. Currently serving as Company Owner at HiBear Supply since January 2024 and as CEO & Founder of ZAZA THC since June 2021, Joey has previously held roles including Vice President of Business Development at Cake, where responsibilities included managing marketing and sales operations for Delta-8 THC products. Prior experience includes an Account Executive position at Straight Line Source, focusing on business funding and alternative lending, and Senior Account Executive at Brewed & Bottled LA Vape, where Joey directed distribution and B2B sales. Early career roles include Account Executive and Telesales Agent at CommTrack, Inc. alongside a foundation in tech sales from Uvaro's Tech Sales Accelerator Program and ongoing education at Cardone University.