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Anna Koot is a seasoned professional with extensive experience in business analysis, digital marketing, and customer engagement. Currently serving as a Senior Business Analyst at Z Energy NZ, Anna specializes in crafting solutions for complex challenges in retail, B2B, and EV charging. Previously, Anna held roles at Kitomba Salon & Spa Software, where responsibilities included customer retention marketing and content creation for various digital platforms, and Statistics New Zealand, focusing on enhancing the organization's online presence. Anna has also contributed to email marketing strategies at FreeAgent and supported marketing operations across various organizations. With academic credentials including a Bachelor of Commerce and Administration in Marketing and a Bachelor of Arts in Media Studies from Victoria University of Wellington, Anna combines a strong educational foundation with a diverse professional background.