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Eric Leiberman is a seasoned marketing professional with extensive experience in driving growth and monetization strategies at YouTube since October 2013. Currently serving as Senior Marketing Manager for YouTube TV and NFL Sunday Ticket, Eric focuses on enhancing subscription growth through strategic marketing and value positioning. Previous roles include Head of Marketing for the YouTube Partner Program, where Eric oversaw global marketing efforts that expanded the program significantly, and Music Monetization Lead, where Eric initiated successful partnerships resulting in substantial payouts for the music industry. Eric's background also features roles at Google and various internships, all contributing to a robust skill set in business development, brand strategy, and sustainability. Eric holds a Bachelor of Science from Vanderbilt University and completed an Executive Education program at Wharton.