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Marketing & User Engagement

About

The Marketing & User Engagement team at YouTube focuses on promoting the platform’s features and expanding its user base through strategic marketing initiatives. This includes developing campaigns that engage creators and viewers, enhancing the user experience through research and innovation, and leveraging data analytics to inform marketing strategies. Additionally, the team collaborates with influencers and partners to amplify brand messaging and drive growth in various regions, ensuring that YouTube remains a leading destination for video content.