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Blanca Rochela is a seasoned professional in client services and digital marketing, currently serving as the Client Services Director at YouPlanet since May 2022, focusing on developing creative strategies to connect young audiences with brands through influencers. As a member of the Influencers and Branded Content Commission at IAB Spain since May 2019, Blanca has contributed to the professionalization of the influencer marketing sector by co-creating the first white paper on the topic. Prior experience includes roles as Digital Account Director at Casanova Agency and Isobar, where leadership was demonstrated in managing teams and devising innovative influencer marketing strategies for major brands like The Coca-Cola Company. Educated at Universidad Complutense de Madrid and Miami Ad School Madrid, Blanca holds degrees in Journalism and Social Media Management.