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Beatrice Bottoni is a seasoned digital analyst with extensive experience in the e-commerce and advertising sectors. Currently serving as a Senior Implementation Analyst at YOOX NET-A-PORTER GROUP since February 2019, Beatrice specializes in implementing tracking systems with Google Analytics and Google Tag Manager, defining KPIs, and optimizing online campaign performance. Prior roles include Digital Analyst positions at Annalect and MEC, where Beatrice conducted performance analysis, created advanced reporting, and defined optimization strategies. Beatrice also gained experience as a Business Associate intern at Google and provided tutoring support for students with disabilities at the University of Bologna. Beatrice holds a Master's Degree in Economics from Università di Bologna and has a Bachelor's Degree in IT, internet, and marketing from the same institution.