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Patricia Junyent has a strong background in data analytics and marketing. Patricia is currently serving as the Data, Analytics & Performance Director at Puig, where they use data and insights to make strategic marketing and communication decisions. Prior to this, they were the Country Manager Business Analytics at Rebold, leading the analytics services and focusing on consumer insights and data utilization. Patricia also served as the Chief Product Officer at Acceso, where they contributed to product development. In addition, Patricia has experience in business development and marketing analytics, having worked as the Business Development Partner at Datorama and the Head of Data & Analytics at Havas Digital. Patricia has also held management positions at archibald ingall stretton, Havas Digital and MPG, where they successfully managed teams and led global marketing activities. Before entering the marketing field, they worked as a consultant at ALG - Europraxis, where they worked on various projects with clients in different industries. Patricia's expertise lies in utilizing data and technology to drive marketing strategies and achieve measurable results.

Patricia Junyent has a strong education background in various fields. Patricia first attended the Universitat Politècnica de Catalunya from 1989 to 1995, where they earned a Telecom Engineer Degree in ETSTB. Following this, they pursued an Engineer's degree at the Ecole Supérieure d´Electricité in Metz, France from 1995 to 1996. Patricia then continued their studies at the IESE Business School from 1996 to 1998, completing an MBA with a focus on Marketing and Operations. Additionally, they participated in an Exchange Program at Duke University - The Fuqua School of Business in 1997, specializing in Marketing.