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Scott Laird serves as Vice President of GTM Marketing Strategy & Operations at Yext since August 2023. Previously, Laird held the position of Vice President of Digital Marketing at Azul from June 2022 to July 2023 and Senior Director of Global Demand Gen Strategy & Operations at Elastic from June 2021 to May 2022. Laird's experience also includes a role as Head of Marketing Strategy & Operations for AWS Americas Marketing at Amazon Web Services from April 2020 to June 2021, where strategic planning and cross-functional accountability were emphasized. Prior to AWS, Laird was Director of Marketing Operations at Starbucks, leading initiatives focused on go-to-market operations and customer data activation. Laird's extensive background at Microsoft encompassed various leadership roles in marketing automation and digital strategy from July 2006 to July 2018. Educational qualifications include a Bachelor of Science in Communications from Northwestern University and executive education in Marketing from Northwestern's Kellogg School of Management and The Wharton School.