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Aneliya Velyova is an experienced consumer marketing expert currently working at Yettel.Bulgaria since July 2021, focusing on outbound roaming revenue, customer satisfaction, and service excellence. Prior to this role, Aneliya served as a consumer marketing specialist, coordinating successful E2E marketing campaigns and enhancing customer retention through effective roaming services. Aneliya's career includes significant roles at Philips as the marketing manager for consumer lifestyle in the South Balkans, and various strategic planning and insights positions at BAT, where Aneliya contributed to market assessments and strategic growth plans, earning multiple recognition awards. Aneliya's experience in the industry began with a management trainee position at Mondelēz International. Aneliya holds a BA in Business Administration & Economics from the American University in Bulgaria.