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The Marketing and Communications Specialists team at Yettel Bulgaria drives customer engagement and brand awareness through innovative marketing strategies and communications initiatives. The team focuses on consumer and digital marketing, campaign management, and product promotion, ensuring effective go-to-market strategies while enhancing the company's reputation as a leader in the telecommunications sector. By leveraging social media and direct marketing tactics, they aim to connect with over 3 million users, fostering customer loyalty and supporting Yettel's mission of helping people achieve balance in life.