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Megan E. Hicks is a Site Merchandising Specialist II at YETI since September 2024, with extensive experience in e-commerce and merchandising. Previously, at The Frankie Shop, Megan managed the entire lifecycle of bi-weekly product launches for a catalog exceeding 4,000 items, enhanced customer engagement through comprehensive copywriting, and improved operational efficiency through data management processes. Experience at BALENCIAGA included developing sales analyses for global operations and strategizing product launches, while a role at Oracle involved leading Marketing & CRM software integrations across various projects. Educational qualifications include a Master of Science in Luxury Management and Marketing from emlyon business school and a Bachelor's degree in Marketing from Texas A&M University.