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James Yelland has extensive experience in product management and buying, currently serving as the Head of Buying for Mens at Gymshark since November 2020, after holding roles such as Senior Product Buying Manager for Accessories and Senior Product Manager for Footwear. Prior to Gymshark, James worked at Pentland Brands as a Footwear Product Manager from April 2019 to October 2020, and at Intersport UK & Ireland from October 2011 to April 2019 in various positions including Product Category Manager for Teamsports and Racketsports, Hardware Buyer, and Product Support Assistant for Apparel. James holds a degree from Nottingham Trent University, completed in 2011.