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Shai Karmi is the Founder and CEO of yellowHEAD, a strategic marketing consulting firm established in September 2011, specializing in business plan development and a range of marketing services, including user acquisition and SEO. Additionally, Shai Karmi serves as Co-Founder and Board Member of Miila since January 2024, and holds positions as an Investor and Board Member at Alison AI since January 2019. Shai Karmi is also recognized as a Founding Investor at Alison AI. Prior experience includes founding and leading a global medical organization from August 2011 to February 2013, and a progressive career at 888.com from December 2005 to October 2011, where roles included Casino Acquisition Director and SEO Team Leader. Shai Karmi was CEO of Vika Ltd., a family company, from April 2004 to December 2005, and contributed to IT and project management at Sadna from 2000 to 2005. Education was completed at The Open University of Israel.