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Simay Elif Erdem is a seasoned professional with extensive experience in strategic business development and product management. Currently serving as the Head of Strategic Business Development at Yapı Kredi since August 2023, Simay previously held the role of GetirFinans Senior Product Manager at Getir, where responsibilities included designing innovative financial products and enhancing digital experiences. Simay's background also encompasses significant positions at Garanti BBVA, focusing on business development and customer journey design, as well as work in project management within an NGO and client services at Marsh. Educational qualifications include a Bachelor's degree in Political Science and International Relations from Boğaziçi University, a Master's degree in Marketing from Istanbul Bilgi University, and an additional Master's degree in Political Science and Government from Aarhus University.