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Mark Dales is an experienced automotive industry professional with a diverse background in customer experience and operational management. Currently serving as General Manager of the Customer Experience Group at Yamaha Motor Canada Ltd. since January 2016, Mark has held various leadership roles, including Division Manager and National Manager of Parts and Accessories. Prior to this, Mark spent nearly three years at Nissan Canada Inc., where roles included Assistant Regional General Manager for both Western and Eastern Regions. Mark's extensive history at Nissan, spanning over a decade, encompassed key positions such as Loyalty Performance Manager and National General Manager for Infiniti. Mark began a career in the automotive sector at Eyevelocity, Inc., where the role of Director of Implementation was held. Mark holds a Bachelor of Arts in Economics from the University of Waterloo, completed in 1986.