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Santiago Coppiano currently serves as the VP of Sales for Spanish Speaking Latam at Yalo, overseeing commercial operations across Mexico, Central America, the Caribbean, and South America. In previous roles, Santiago held positions such as VP of Sales South Latam at Yalo, Board Member at Jaivaná, and Enterprise Account Director for Salesforce Commerce Cloud, where responsibilities included developing digital growth strategies for major retailers. As Global Head of Restaurants Acquisition at Rappi, Santiago increased the merchant base significantly and managed a diverse sales team. Earlier experience includes roles at SAP, where Santiago developed customer experience portfolios and led analytical solutions, as well as entry-level positions at IBM and Universidad de los Andes. Santiago holds a Bachelor's degree in Business Administration and Economics from Universidad de los Andes, a Master's in Digital Marketing and E-Commerce from Universitat de Barcelona, and has participated in a Venture Capital program at Latitud.