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Michelle Fratric has over 20 years of work experience in the sales and media industry. Michelle currently holds the position of Senior Sales Director at Clue since May 2023. Prior to that, they worked at illumin (AcuityAds Inc.) from 2017 to 2023, where they held various roles including VP of Sales Canada, Head of Sales for Central and Western Canada, Senior Director of Strategic Partnerships, and Director of Strategic Partnerships. From 2009 to 2017, they worked at The Weather Network as a National Account Executive for Digital and a Local Account Executive for Web. Michelle began their career in 2001 as a broadcast Buyer at Bates Canada, followed by roles at Zenith Optimedia as a Media buyer and Initiative as a Broadcast Supervisor. In 2007, they worked as a Media Buyer at Signature Vacations. Michelle Fratric's extensive work experience demonstrates their expertise in sales, strategic partnerships, and media buying.

Michelle Fratric attended Sheridan College from 1996 to 1998, where they pursued studies in advertising. No degree was mentioned.