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Matteo Perrucci is a seasoned entrepreneur and business leader with extensive experience in LinkedIn lead generation and marketing strategy. As the CEO and Co-Founder of XForma since October 2020, Matteo has successfully helped over 45 B2B companies increase revenue through tailored lead generation strategies without advertising costs. Prior roles include Head of Product at LinkedHero, focusing on converting LinkedIn engagement into sales, and contributing to sales growth for B2B companies at 247X. Matteo also served as CEO and Co-Founder of Privent and operated as a Growth Marketer at Tecnorete, where significant results were achieved in sales and client acquisition. With a background in Marketing and an educational foundation from Università degli Studi di Bari, Matteo continues to drive business growth through personalized, manual LinkedIn strategies.