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Mikhail Yartsev is a seasoned marketing professional with extensive experience in the retail and telecommunications sectors. Currently serving as the Chief Marketing Officer at X5 Retail Group since September 2019, Mikhail oversees customer experience, trade marketing, and digital strategies for Pyaterochka. Prior to this role, Mikhail held the position of Head of Product and Marketing Department at MegaFon and served as a Senior Project Manager and Product Manager at Beeline Russia, where responsibilities included marketing strategy, customer experience, and churn management. Mikhail began a career in market research at TransTeleCom, focusing on data analysis and market trends. Mikhail holds a Specialist degree in Marketing from the National Research University of Electronic Technology (MIET).