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Renzo Sigrist is an experienced marketing professional currently serving as the Chief Marketing Officer at Zimmerli of Switzerland since April 2020, where responsibilities include digital and traditional marketing, branding, and public relations, as well as e-commerce and IT initiatives. Prior positions include roles at Franke, focused on Go-to-Market digital innovation and customer journey strategies, and UPC Schweiz GmbH, where leadership encompassed strategic and operational marketing for SMEs. Renzo's earlier career includes consulting at Accelerom Ltd., managing various local and international projects with expertise in multiple sectors. Renzo holds a Master's degree in Media and Communication Science from the University of Zurich and has pursued further education in business and marketing.