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Pearleen Mofford, CITP, CIS has over two decades of experience in various roles within the fields of sales, marketing communications, and event management. Pearleen has held positions such as Sales Director at Wynford and Fox Harb'r Resort, where they focused on building relationships with clients, understanding market trends, and effectively communicating the company's value proposition. Pearleen has also served as the Managing Director of Downeast DMC, where they successfully developed a five-year growth strategy and improved program profitability. Additionally, Pearleen played a pivotal role as the Event Founder of Right Some Good, Canada's Ultimate Foodie Adventure, pioneering the concept of pop-up dining experiences. Throughout their career, Pearleen has demonstrated strong problem-solving and leadership skills, making their a valuable asset to any organization.

Pearleen Mofford, CITP, CIS, completed their Bachelor of Public Relations (BPR) degree at Mount Saint Vincent University from 1988 to 1992. Prior to that, they attended the Strait Area Education Recreation Centre from 1983 to 1984, although the degree name and field of study are not specified for this period. In addition to their education, Pearleen obtained the Certified Incentive Specialist (CIS) certification from SITE in January 2018.