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Lisa Viscusi is an experienced professional in the beverage industry, currently serving as Market Manager at Latitude Beverage Company since May 2021 and as President of Budding Brands since 2019. Viscusi has a strong background in sales and marketing, having developed annual plans, pricing strategies, and distributor relationships while enhancing brand awareness and market penetration. Prior roles include Region Director and Region Manager at Fetzer Vineyards, various managerial positions at Southern Wine & Spirits, and sales management at Coors Brewing Company and Nantucket Nectars. Viscusi holds a Bachelor of Arts degree from the State University of New York at Oswego, with a minor in Sociology.