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At Woxi, John does a little bit of everything, but his primary focus is on leading client relationships. He ensures that the needs of our innovation clients are what drive our product development so that we create solutions that are a delight to use.

John has worked with top consumer goods companies to revolutionize how they innovate and bring their ideas to market. After starting his career in the social services sector, John spent over a decade working in various Innovation roles at Nielsen BASES, the leading innovation consultancy and forecaster. Much of that time was spent in Product Leadership, specializing in commercialization and bringing new research products to market. He has collaborated closely with industry leaders on various projects, including authoring and presenting innovation research in online publications and at national trade shows. He also has extensive experience leading innovation consulting teams, delivering custom research, and creating econometric forecasts.