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Eddie Adams is a seasoned professional with extensive experience in key account management within the hospitality sector. Currently serving as Senior Key Account Manager for Hotel Chains & Brands at Wowcher since September 2019, Eddie has previously held senior roles at Malvern Group and LateRooms.com, where a strong focus was placed on strategic development, relationship management, and performance evaluation of premium accounts. Earlier career roles at Coca-Cola Hellenic Bottling Company included positions in customer development and business development. Eddie holds a Bachelor of Arts degree in Sports Business Management from the University of Central Lancashire, completed in 2005.