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James Herrera is currently the Vice President for Physical Health & Wellness at Wounded Warrior Project, overseeing programs that enhance the well-being of post 9/11 veterans. James also serves as the Director for Physical Health & Wellness at the organization, leading impactful initiatives like Soldier Ride. In addition to their work at Wounded Warrior Project, James is the Owner & Principal at Performance Driven, offering coaching and consulting for athletes, fitness enthusiasts, and executives. James has also worked as Fitness Faculty at the Center for Creative Leadership, educating senior business leaders on the importance of exercise and nutrition. In the past, James served as the National Team Coach BMX at USA Cycling, managing high-performance programs for elite athletes. James holds a Master of Science degree in Exercise Physiology from The University of Texas at El Paso.