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Ran Michael, MSc, PMP, is an experienced professional with a diverse background in project management and marketing technology. As the CEO and MarDev Evangelist at Lime Web Inc. since December 2015, Ran has focused on the early detection of marketing and data failures while leveraging AI for hyper-personalization. In addition, Ran serves as a Salesforce Marketing Cloud Architect at Wise Wolves Consultancy, providing expert consulting for multi-billion dollar companies across healthcare, life sciences, and retail sectors. Ran's previous roles include building the Marketing Cloud practice at Blue Ocean CRM Inc., lecturing at HEC Montréal, and managing various software and e-commerce projects for companies such as Turbulent and Lavasoft. Educational credentials include a Master of Science in Computer Science from Pierre and Marie Curie University and a comprehensive project management course from McGill University.