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Lucila Villarreal is an accomplished professional with extensive experience in market intelligence, consumer insights, and project management. Currently serving as Sr. Category Manager and Consumer Insights at Wise Foods since July 2022, Lucila has previously held the role of Market Intelligence Jr. Manager at Arca Continental, where responsibilities included conducting market research and advising on competition and pricing strategies. Lucila's career began as a Teaching Supervisor at Prepanet and includes key contributions in corporate management, logistics, and customer data analysis. Educational qualifications comprise a Licenciatura in Economía from Tecnológico de Monterrey, along with various diplomas in Data Science, Project Management, and Business English from prestigious institutions.