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John Cochran is a seasoned executive with extensive experience in operational and strategic roles across diverse industries, including beverage, wellness, and cannabis. Currently serving as Chief Operating Officer at De Soi Sparkling Non-Alcoholic Apéritif and Operating Partner at Willow Growth Partners, Cochran co-founded Sir Inkwell's "Health Curiosities," offering innovative wellness solutions. As Founder and CEO of Rocket Brands, LLC, and Managing Partner & CEO of Rocket Distribution Company, Cochran supports the growth and capitalization of consumer goods companies. Previous leadership positions include Chief Operating Officer at Harvest Health & Recreation, CEO roles at LOUDPACK Inc. and Hollandia Produce, as well as a founding investor and board advisor at Flow Water. Cochran's academic foundation includes an MBA and a Master's in Architecture from the University of Michigan and a Bachelor's in Architecture from the University of Illinois Urbana-Champaign.