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Brooke McNeely has a diverse work experience, starting as a Photo Editor at America Online in 2002 and then transitioning to become a photographer at Northwest Arkansas Times in 2003. Brooke worked there until 2009 when they established their own photography business, Brooke McNeely Photography, as a freelance photographer. In 2011, Brooke became a Graduate Assistant at the University of Arkansas and worked there until 2014. Following that, they joined WhyteSpyder as the Content Director, responsible for managing writing, photography, and video projects. In 2018, they were promoted to Sr. Director of Visual Media and in 2019, they assumed the role of VP of Marketing at SKU Ninja + WhyteSpyder.

Brooke McNeely earned a Bachelor of Fine Arts degree in Photography from Shepherd University between 1998 and 2002. Brooke later pursued a Master of Arts degree in Journalism at the University of Arkansas from 2011 to 2014.