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Shifali Makkar is an experienced professional with a strong background in product management and business development. Currently serving as Director of Product and previously holding various roles at Westwing since November 2018, Shifali has led international business development and pricing strategies. Prior experience at A.T. Kearney included work as an Associate and Senior Business Analyst, focusing on media spend optimization, IoT market strategies, and operational efficiency. Educational qualifications include a PGDM in Finance and Economics from the Indian Institute of Management, Lucknow, and a Bachelor of Commerce from Delhi University. Early career experience as Public Relations Manager at Brainwiz involved promoting Model United Nations training in Delhi schools.