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Steve McClelland

Vice President - Loyalty at WestJet

Steve McClelland has a diverse work experience that spans over several companies and roles. Steve most recently served as the Vice President of Loyalty Commercial & Business Development at WestJet, starting in September 2022. Prior to that, they held the position of Vice President of Loyalty Programs & Partnerships at Parkland Corporation from March 2021 to September 2022.

Before their time at Parkland Corporation, Steve served as a Director of Loyalty & Analytics at Parkland Fuel Corporation from January 2018 to March 2021. Steve also worked as a Principal at S. McClelland Consulting from November 2016 to January 2018.

Steve has extensive experience in the airline industry, having worked at Aimia Inc as a General Manager in various roles, including Airline Partner Strategy, Travel Partnerships, and Commercial Strategy, from July 2011 to November 2016.

Before joining Aimia Inc, Steve worked as a Consultant at The Boston Consulting Group from May 2008 to July 2011, where their primary focus was on financial services, including capital markets, M&A, IT strategy, and collections.

Prior to their consulting role, Steve worked as the President of Angus McLeod Consulting Inc., where they served as a Director of Analytics & Finance for Scotiabank International's credit cards division from April 2006 to March 2008. Steve was responsible for driving better decision-making through data insights and conducting market analysis and strategic planning.

Overall, Steve McClelland has a strong background in loyalty programs, partnerships, finance, analytics, and strategy, with a particular focus on the airline industry.

Steve McClelland's education history is as follows:

- From 2020 to 2021, they attended the Institute of Corporate Directors, where they obtained the ICD.D degree in Corporate Governance.

- In 2008 and 2009, they attended the Ivey Business School at Western University, where they completed a Master of Business Administration (MBA) degree.

- From 2002 to 2004, they studied at the CFA Institute and became a CFA Charterholder.

- Between 1995 and 2000, they attended the University of Calgary, where they obtained a degree in Commerce with a focus on Management.

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