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Michelle DaSilva has extensive experience in leadership and marketing within the airline and sports industries, most notably at WestJet since March 2008. Current roles include Manager of Sales Marketing, Communications, and Training, and Program Manager for Joint Ventures. Michelle has demonstrated exceptional team management skills, overseeing up to ten employees while fostering professional development and performance management. Previous positions at WestJet include managing Inflight Standards and Procedures, where Michelle led a large team in drafting compliance documents for Transport Canada, and developing the first inventory management system for Inflight services. Prior to WestJet, Michelle served as Director of Marketing for the Calgary Stampeder Football Club, where marketing campaigns exceeded expectations and sponsorship commitments were fulfilled. Early roles at WestJet involved developing crucial procedures for flight attendants and managing comprehensive national advertising campaigns.