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Jon Barr is an experienced marketing and business professional with a strong background in consumer business strategy. Currently serving as the Head of Consumer Business at Western United Football Club since August 2021, Jon previously held the position of Consultant at Jon Barr Consulting, specializing in marketing and advertising strategy. With a significant tenure at Geelong Cats from 2015 to 2020 as Consumer Marketing and Business Manager, Jon focused on enhancing customer experience and driving commercial growth across membership, ticketing, and merchandise. Prior roles include Customer Experience Manager at Adventure Park and various positions at The Walt Disney Company, where Jon developed marketing strategies for major movie releases and managed product partnerships. Jon’s career also includes experience at Cricket Australia and Target Australia, showcasing a diverse skill set in consumer products and marketing. Jon holds a Graduate Certificate of Marketing from Swinburne University of Technology and continues to enhance skills through ongoing education at RMIT Online and Gordon Tafe.