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Carlos Berrelleza is a seasoned sales executive with extensive experience in B2B sales across various industries, including coatings, adhesives, food, construction, and transformation. Currently serving as Ejecutivo de ventas and Líder Comercial INDENT at Wenda Ingredients since August 2022, Carlos focuses on developing commercial strategies with China to introduce new markets in Mexico for diverse products. Previous roles include Director at Librería Nómada, Social Media Marketing Consultant at FR TERMINALES, S.A. DE C.V., and Sr. Salesman at Henkel, where Carlos utilized KPI management and advanced sales methodologies. Carlos holds a degree in Biotecnología from the Institute of Technology of Sonora, obtained from 2008 to 2012.