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Paola Marcondes is the Head of Customer Insights for Global Business Transformation at Gympass since October 2019, focusing on integrating customer voices into decision-making through data-driven analyses to enhance user experience and product development. Paola has led cross-functional projects to uncover customer experience optimization opportunities and developed tools that transform raw data into actionable insights. In an interim role as Head of CX Sales, Paola oversaw various sales initiatives, driving a significant 50% reduction in customer acquisition costs within six months through data-informed strategies. Prior experience includes leadership roles in credit analysis at a55 and investment banking analysis at Bradesco BBI. Paola holds a Bachelor's degree in Economics from Insper Instituto de Ensino e Pesquisa.