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Sascha Allendes is an accomplished marketing professional with extensive experience in field marketing and brand management. Currently serving as the Senior National Director of Field Marketing at Waterloo Sparkling Water since December 2018, Sascha previously held the role of National Director of Field Marketing and Events at Deep Eddy Vodka, where responsibilities included leading the US Field Marketing Strategy. Prior to this, Sascha worked at Publicis Hawkeye as an Experience Architect, contributing to multichannel marketing strategies. During a notable tenure at Red Bull, spanning from February 2004 to May 2014, Sascha progressed through various marketing roles, including On Premise Marketing Manager for the South US, and was instrumental in enhancing brand visibility across multiple regions. Educational qualifications include a Bachelor's degree in Communication and Media Studies from The University of Texas at San Antonio and studies at the University of Maryland in Seoul, Korea.