Waterloo Sparkling Water is a beverage startup that manufactures and produces non-alcoholic beverages. They are full-flavor artistry in pure sparkling water, with authentic flavors and lively carbonation. The startup's water is purified and produced in zero-waste plants, packaged in recyclable aluminum cans made of 70% recycled material, andactively managed to reduce miles in transit - on average, one day from plant to retailer shelf.

Waterloo Sparkling Water

Waterloo Sparkling Water's headquarters in Austin, TX, United States

Jason Shiver

Kathy Maurella

David Ingraham

Brandon Rice

Brian Ponticello

The Leadership Team at Waterloo Sparkling Water is responsible for setting the strategic direction of the company, overseeing its marketing and business development efforts, managing financial performance, and ensuring efficient operations and supply chain management. They work collaboratively to drive innovation in product development, enhance market presence, and maintain sustainable production practices. The team is integral to achieving the startup's mission of delivering high-quality, environmentally-friendly sparkling water products to consumers.

Leadership Team

The Marketing Team at Waterloo Sparkling Water is responsible for developing and executing strategies to promote the brand, increase its market presence, and drive consumer engagement. This includes brand management, digital commerce, shopper marketing, field marketing, trade marketing, and product innovation. The team works collaboratively to enhance brand visibility, optimize the customer experience, and expand distribution channels while maintaining the company's commitment to sustainability and zero-waste practices.

Marketing Team

The Operations team at Waterloo Sparkling Water oversees the end-to-end manufacturing and logistics processes to ensure seamless production and distribution. This includes managing innovation in beverage production, optimizing supply chain logistics, planning and procurement, and ensuring product delivery from plant to retailer shelf efficiently. The team actively works on reducing waste and transportation miles to maintain sustainability goals.

Operations

The Sales Team at Waterloo Sparkling Water is responsible for driving revenue growth and expanding market reach. They develop and implement sales strategies, manage relationships with key retail and distribution partners, and ensure product placement and promotional effectiveness. The team also identifies new sales opportunities, tracks sales performance, and collaborates closely with marketing to align on brand initiatives and optimize sales channels.

Sales Team

The Finance Team at Waterloo Sparkling Water oversees all financial operations, including budgeting, forecasting, and financial reporting. They manage accounts receivable and payable, ensure regulatory compliance, and provide strategic financial insights to support the company's growth and sustainability initiatives. This team plays a crucial role in optimizing financial performance and supporting the company’s mission of delivering eco-friendly, flavorful sparkling water to consumers efficiently.

Finance Team

The Customer Operations Team at Waterloo Sparkling Water is responsible for ensuring seamless order processing, delivery, and customer satisfaction. They manage customer inquiries, coordinate with logistics partners to optimize delivery routes, and analyze customer feedback to improve service quality. Their efforts contribute to efficient supply chain management and high customer retention rates.

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Waterloo Sparkling Water

Org chart

Teams

Leadership Team

Marketing Team

Operations

Sales Team

Finance Team

Customer Operations Team

Offices

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Waterloo Sparkling Water

Org chart

Teams

Leadership Team

Marketing Team

Operations

Sales Team

Finance Team

Customer Operations Team

Offices

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