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Matt McElroy serves as the VP of Business Operations & Innovation at Warner Bros. Discovery Sports since July 2021, focusing on NBA Digital and various innovative projects including AI and live premium sports streaming. Previously, as Sr. Director of Growth & Innovation, Matt led initiatives in Web3, NFT, and Blockchain for Turner Sports and Bleacher Report. Matt founded Bleacher Report Live as Sr. Director of Business Operations from February 2017 to July 2021 and held multiple roles at Turner Sports and Turner Broadcasting System, including Director of Product Management and Sr. Analyst for Entertainment Strategy. Matt holds an MBA from Emory University's Goizueta Business School and a BS from Florida State University.