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The Sports Technology and Data Analytics team at Warner Bros. Discovery Sports is responsible for leveraging advanced data analytics and innovative technology to enhance viewer engagement and optimize the delivery of sports content. This team analyzes audience behavior and performance metrics across various platforms, informs strategic decisions for programming and marketing, and develops cutting-edge digital solutions to elevate the fan experience. Their work supports TNT Sports' extensive portfolio, including major partnerships with the NBA, MLB, and NCAA, ensuring a data-driven approach to maximizing reach and impact in the competitive sports media landscape.