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Jana Laifrova is an experienced marketing and operations professional with a robust background spanning over two decades. Currently serving as Group Customer Operations Manager and Digital Acquisition Manager at EUROWAG since June 2021, Jana previously worked at DXC Technology as an Account Based Marketing Professional, where responsibilities included executing marketing programs to strengthen relationships with top global accounts. Jana's earlier roles include Senior Consultant at Profit Booster, Project Manager at Turisticky denik - Wander Book, and various positions at Pivovary Staropramen a. s., where expertise in brand marketing strategy, trade marketing, and brand management was demonstrated. Jana began career development at Kantar TNS, focusing on finance and telecommunications projects. Jana holds a Master's degree in Finance & Banking from Prague University of Economics and Business.