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Shailja Dharia

SEO Analyst | Inbound Marketing, Web Strategy at Tipalti

Shailja Dharia has a diverse work experience spanning multiple roles and industries. Shailja started their career as an Event Staff at Innovision Events in 2013. In 2014, they worked as a Merchandiser at Fry's Electronics, where they supervised and managed overall merchandise for all departments in the store. Shailja then transitioned to the role of Merchandise Supervisor, where they identified trends and created attractive point-of-sale displays to drive sales.

In 2011, Shailja joined Knownsense Studios as a Marketing Associate, where they focused on email marketing and advertising the company's products on social media platforms. Shailja also contributed ideas during strategic brainstorming sessions and conducted content research.

Shailja's marketing experience continued at Baytech Digital in 2019, where they worked as an SEO Account Manager. Shailja'sresponsibilities included managing web rankings for multiple clients using SEO techniques like keyword research, link building, and content generation. Shailja also supervised the clients' search engine optimization campaigns and monitored the growth of their PPC campaigns and web traffic using digital tools such as Google Analytics and Google AdWords.

During their time at UVFAB Systems, Inc. in 2019, Shailja served as a Marketing Associate. Shailja'srole involved performing keyword research and competitive analysis in the engineering and non-profit technology sectors. Shailja also optimized client websites to increase traffic and generate leads.

From 2020 to 2021, Shailja worked at CueBack as a Digital Marketing Associate. Shailja played a key role in developing and implementing an SEO strategy, optimizing on-page content, and developing off-page link building strategies. Shailja'sefforts resulted in a significant YoY growth in website traffic and goal completions. Shailja also developed a strategic plan for the company's LinkedIn page, which increased page followers by 442% in 12 months. Additionally, they conducted SEO audits and provided evaluations and reports on technical issues, competitor analysis, keyword research, and content optimization for B2B and B2C websites.

Most recently, Shailja joined Tipalti in 2021 as an SEO Analyst | Inbound Marketing. Further details about their role are not provided.

Shailja Dharia has a Bachelor of Arts (B.A.) degree in English Literature (British and Commonwealth) from St. Xavier's College, which they completed from 2008 to 2011. In 2017, they earned an Associate's degree in Business Marketing from Dallas College. During the same period, they also obtained a Certificate in Sales Marketing Associate from Brookhaven Community College.

In 2018, Shailja pursued further education by obtaining an International Honors Certificate in Global Entrepreneurship from UCLA Anderson School of Management.

In 2019, they attended General Assembly and received a Certification in Digital Marketing. Additionally, they earned several certifications in digital marketing from various institutions, including Google Ads, LinkedIn, and Dallas County Community College District (DCCCD).

Shailja also holds an Advanced Diploma in 3D Animation- Professional from the University of Cambridge, although the specific completion date for this diploma is not provided.

Furthermore, they have received additional certifications in AutoCAD 2012 and Creative Arts and Design from Autodesk and Kanoria Centre For Arts - India, respectively. The exact timeframe for these certifications is not given.

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