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Ghislain Laffite has extensive experience in the automotive industry, particularly with Volkswagen Group France since February 1998. Laffite currently holds the position of Volkswagen Commercial Vehicles France Director and has previously served as Director and Sales Director for SEAT France and CUPRA France, as well as Marketing Director for Volkswagen France. Laffite's expertise encompasses communication, digital strategy, product management, and sales operations, overseeing various teams throughout the career. Prior roles include Sales Director for ŠKODA France, After Sales Director for Volkswagen France, and multiple managerial positions focusing on sales distribution, product management, and marketing communication. Laffite has also worked in retail management at Auchan Bagnolet, combining strong leadership and analytical skills to drive growth and customer satisfaction. Laffite holds a Master's degree in Marketing from Université Paris-Est Créteil.